Hata

Ukraine is indelibly etched on our psyche, and has found a place in our hearts. Every day we’re reminded how tough and courageous its people are, and we’ve long admired their cuisine – staples like borscht and chicken Kiev. The nation’s folk costumes are also familiar to a lot of people in Estonia, but Ukrainian design and fashion less so.

Hata is set to change all that. Its clothes, created by ambitious young Ukrainian designers, combine Slavic touches with elements of contemporary street fashion and utilise natural, comfortable materials. They radiate design-awareness and a sense of existentialism.

You’ve taken Ukraine to heart – now make space for it in your wardrobe! Pure love from 1500 km afield.