If conversations overheard in sports club changing rooms are anything to go by, there’s no better place to shop for cool footwear in Tallinn than at Shoeshop. “Love the boots, mate. Where’d you get them?” “Shoeshop in Solaris. They always have cooler and more interesting stuff than anywhere else.”

That’s quite some boast. Then again, he’s not wrong. For starters, Shoeshop offers a wide range of brands, usually – deliberately – in small numbers. Footwear that’s both stylish and unique always stands out. The colours, bold forms and sometimes even whiff of vanity the store’s shoes provide mean they can be freely donned as the wearer’s one and only accessory.

Less ostentatious but equally well made options are also available, needless to say. No wonder word is spreading so fast.

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