This store’s biggest drawcard is without doubt its unique selection of brands. Some are driven by a desire to make accessories a design element with a message. Others view men’s and women’s clothing as a canvas for the designer’s imagination. The store’s signature brands include Rains, Happy Socks, Secrid and HVISK.

It only sells items whose origins are certified, which are environmentally friendly and support fair trade and which have a story to tell. For example, in the gift section you’ll find a watch made from illegal weapons confiscated from criminals, sales of which see part of the proceeds donated to victims of violence. The stories behind these products are real, and they matter.

More than just a store, WATCH WEAR is a lifestyle and outlook platform on which both the items on sale and the customers who buy them truly shine.

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